One of the keys to a successful web design project is ensuring that you are regularly and clearly communicating your needs to your graphic designers and project manager. You will get the most out of your investment if you accurately communicate what you want to see on your design, provide examples of other work you appreciate, and ask questions on subjects that you are unsure about. Many of those involved in the web design aspect of a project enjoy hearing a clients ideas from the start and welcome any goal-based requests prior to embarking on their Website Design Ideas work. Extra info on Dental web design London.
Must have features ? Limit the number of images and photos you use. A digital photo album of beaming people with sparkling pearl-white teeth can help people relate to your site, but ultimately its the quality of your content and breadth of services that will help you acquire and retain patients. Moreover, too many images will affect how quickly your website fully loads in a browser (not everyone has top-tier high-speed internet access) and will use more data for mobile viewers.
Have a homepage link on all webpages. Its easy to get lost online. Make is easy for anyone visiting any webpage on your site to return to your homepage by providing a visible link to it on every page.
Set yourself apart from other practices and make an excellent first impression by making it easy for potential patients to get to know you long before you walk through the door by having a thorough About Us page on your site.
This can include a brief snippet of information about what makes your practice different and what you offer, but it should highlight the people who work there.
You should include biographies and pictures of all the dentists who work there, and (at the least) an office picture that includes your office staff and hygienists. If the office is small enough, include bios and individual pictures for them, too.
Share images and patient testimonials
Another process to be mindful of is notifying your project manager on whether you have any specific images you want to use or patient testimonials to highlight on your homepage.
While stock images are great placeholders to use on the homepage, they should be used in a manner that is as relevant to your practice as possible. For instance, if the main banner image is a family portrait, think about the demographics of your patient base. Does the image you have chosen reflect this? On the other hand, if a natural landscape is to be the central focus, it should reflect the areas surrounding the practice and/or the areas familiar to your target audience.
Our dedicated dental SEO team will regularly check your website traffic and analyse the users behaviour. Our aim is to ensure your website reaching its goals and generating enquiries. By contacting you regularly, we will keep you informed of your websites progress and where developments can improve conversions.
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