SEO laws and white hat practices change every year so here are some SEO tips for best results in 2019. Use structured data whenever possible, said Marcus Tandler, co-founder and managing director of Ryte. “With AI becoming increasingly important for Google, structured data is becoming more important as well,” Tandler said. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.” JP Sherman, enterprise search and findability expert at Red Hat, said you should start looking at and understanding structured data, schema, active and passive search behaviors, and how they can connect to behaviors that signal intent so that the behavior of search becomes a much larger effort of findability.
There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.
WordPress SEO tip : When you enter your keyword in Google, the first ten (10) websites that appear are your most fierce competitors. To clinch that elusive first position, you must beat them all. Do you recall that wise saying that goes like keep your friends close and your enemies closer? Take time to study your competition. Get answers to questions such as: Why does number one beat me? What do they do different? Are they implementing white hat SEO techniques that I might be missing? Perhaps they aren’t as good as you’d imagine – maybe their content is stale for instance. This could be your window of opportunity to get the ranking you deserve. Study the competition and beat them at their own game. A little competitiveness is awesome. Plus if the reward is better rankings, more traffic and ultimately better conversions, I’m up for the challenge any day. Are you?
Google significantly upgraded its image search in 2017. Many websites even had to struggle with traffic losses because users no longer have to leave Google to view images and can click their way through them like in a picture gallery. By improving image search Google has certainly responded to a trend. Practical tip: The fact that users are increasingly searching for images should give you the incentive to optimize your visual material. Try to use better pictures than your competitors. In 2019, just like last year, you should think holistically in terms of content. The content of your website is a harmonious interaction of image, text, or video material, which should be geared to the added value for the user and cover a topic as comprehensively as possible. With Rankbrain, Google introduced a new self-learning algorithm in 2015. Since then, artificial intelligence (which has not yet been fully developed) has been responsible for answering the type of search query that has never been made before. Apparently, that constitutes about 15% of the daily search queries on Google.
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