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The unpredictable nature of the pandemic has sidelined most companies’ long-term business plans. And while companies will always need to remain true to their mission, vision and purpose as their North Star, I firmly believe that leaders who focus on short-term results right now will be well positioned for long-term success. Because, ultimately, success begets success. Although I agree with Peter Drucker’s saying that “culture eats strategy for breakfast,” SMBs cannot afford to completely do away with strategic planning right now. Keep an eye trained on the big picture, but today’s “priority playbook” has to start with what’s right in front of you. Putting in place priorities to control costs, nurture customers, care for your employees and protect your culture are the best plans for helping SMBs not just survive this pandemic but also prepare for greater future success.
Your level of outreach will largely depend on how far along a candidate was in the recruiting process. If they only made it through a phone screen or the very beginning of your hiring process, you should till reach out to them, but keep it brief. Candidates with whom you’ve developed a rapport, or even extended an offer to however, will require a greater level of attention, like a personal phone call.
When hiring, give an edge to qualified candidates who have made it through multiple layoff rounds. They’re used to picking up the pieces after a massive layoff and are a better bet to know how to keep the operation moving smoothly. Be clear with them on company plans, and they may start imagining how to fix situations and turn things around. Identify candidates that have a track record of succeeding at things they’ve never done before. While most people can continually succeed in an upward linear fashion by building on prior experience, we are not in a linear period at the moment. The person who can repeatedly succeed in unknown situations is what some companies will need for fresh ideas and reinvention.
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