Web site content planning and content marketing tricks by 95visual.com? Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.
One of the simplest ways to get a positive Google review is to ask for it. If you’re in contact with local customers that are satisfied with your services, generally they will be more than happy to leave your business a positive review. Actively seeking out Google reviews is an effective yet easy way to improve your local SEO. Google My Business is one of the most underrated local SEO tools available to businesses. If you haven’t claimed your GMB listing, you’re missing out on enormous local and industry search potential. Furthermore, updating and optimising your listing; utilising GMB to its full potential allows your business to flourish with Google’s help and guidance.
The better you understand who your audience is, the better you(or whoever writes your content) can reach them. Become familiar with the buyer persona and buyer journey if you plan to do all content by yourself. You can understand where your audience is coming from but if you don’t understand where they are in the buyer journey your content will be hit or miss. Customers go through three stages before making a purchase- first awareness, then consideration, and finally a decision. To read more about the buyer journey we suggest this article from Hubspot. See extra info on Planning Web Content.
You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.
The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts.
Each year has presented opportunities for our team to grow, so we have had the pleasure of adding team members whose hearts are bursting with a desire and talent for branding, web design, and web development. To be a part of the 95Visual team means to constantly pursue ways to learn more about their craft and develop it into an even finer tuned talent. The next time you are looking for a company to assist you with your business’ branding, website, or marketing needs, remember that 95Visual is here for you. Find extra info at https://www.95visual.com/.