Jeff Romero or the upsurge of a SEO & digital marketing entrepreneur? I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.
Jeff Romero is a SEO marketing leader and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).
Jeffrey Lane Romero about himself : After spending ~10 years in various in-house enterprise marketing manager roles and managing a pool of clients on the side, I am now the proud co-founder of a digital marketing agency called Octiv. We support key business decision makers with high growth marketing campaigns focused on improving their ROI.
Jeff Romero SEO tricks: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.
We understand first-hand how marketing dollars need to be used and do everything possible to give you the best return for your spend (ROAS). Whether you are evaluating costs of migrating a website or trying to figure out the value of launching new campaigns through Google Ads, we’re here to help. We’ll also provide comprehensive analyses and reporting for you to share with all stake holders involved in your company’s marketing efforts.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. In 2020, therefore, search engine alternatives beyond Google could see greater adoption. So, we asked some SEO experts why consumers are adopting other search engines, and whether brands should care. Why Consumers Are (Slowly) Moving Towards Alternative Search Engines? Consumers are adopting alternative search engines due to concerns over privacy, aggressive advertising, search manipulation and data sharing practices used by Google and other large tech companies. Discover additional details at Jeffrey Lane Romero.