If you are searching for social media marketing services in Pittsburgh you are in the right place! We will discuss about digital marketing trends of 2019-2020 and we will introduce you to a professional internet marketing service provider in Pittsburgh.
Voice Search & Smart Speakers: The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers: 50% of all searches will be via voice by 2020, 55% of all American homes will own a smart speaker by 2022, 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today, Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units. Overall, people expect to be using voice search far more in the future: Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. As Digital Marketing Institute puts it: “Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers. Read more info on Internet Marketing Company Pittsburgh.
Chatbots are showing up everywhere, from business websites to mobile apps and social media newsfeeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task. Some of the most advanced chatbots are deployed by enterprise companies as virtual assistants or even digital concierges. Chatbots are even available for small businesses. There are plenty of third-party conversational AI platforms businesses can leverage to greet visitors, answer their questions, and move them further towards a purchase. Programmatic advertising is a process that uses AI to buy and place advertisements based on targeting algorithms. If this sounds familiar, it’s because it’s already widely used. By 2020, over 86% of all digital display ads will be purchased through automated channels. However, programmatic advertising extends beyond cyberspace. It can also be used to buy and sell different kinds of media, from display advertisements to out-of-home ads.
Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market. We have a local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signal locations are most relevant to your business. We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically. Contact Info: Jon Crain Pittsburgh SEO Services, https://pittsburghseoservices.com/, 882 Pennsylvania Ave Coraopolis, PA 15108, Tel:4122507965, Email: pghseoservices@gmail.com.