Trudy Darwin Communications or the rise of a tech PR agency? This is where two separate, but very important, factors come into play. The first, which requires a professional, is PR. Your company’s PR status is important to the growth and sustainability of your brand and contacting a professional TechPR firm for the launch of your startup can make a dramatic impact at initial launch and through to the first year growth phase.
Top tech PR trends for 2020 – 2021 ? Integration With Marketing – PR and marketing together? Yes, and in 2020, this integration will become more popular than ever. By merging the two, your most relevant media wins can be shared across your media channels, both paid and owned. This means even more credible content and stronger brand recognition.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. Discover more info at http://www.trudydarwin.com/.
Client expectations must be set before any agency can begin to write up a thought-leadership article. That’s because PR clients often want to push how great they are, and how fantastic their products are. Whilst they may be great, editors want to receive content that’s informative and which focuses more on the issues of the day and how to overcome them than on the sales pitch of any company or any individual. This principle applies to placing any kind of thought-leadership article – whether it’s about how to make the most of the blockchain, investing in crypto-currencies, securing the cloud, Wide Area Network (WAN) data acceleration, or about the latest consumer trends.
Our proven Public Relations and Journalistic strategies have supported Fortune 500 companies and have launched over 40 startups into international markets. Business and technology editorial coverage in influential publications is the fuel to your digial media campaign. With the media’s validation, you can promote and influence return across industries, sectors and markets. See additional info at Trudy Darwin PR.
If companies want them to get it right, they need to curate/create the content themselves. Creating an online thought leader profile that establishes a CEO or company leader as an industry expert is one basic way to establish industry or company credibility. These profiles can detail things such as areas of expertise, areas of responsibilities, professionally-relevant opinions, education and achievements. It is important that the media sees CEOs as an industry leader if they are to trust them as a vetted source.