Premium reputation management builder methods with ReviewmyCompany? The way customers are talking about you is just as important as the fact that they’re saying your name. Having a highly positive footprint will eventually help you drive more sales. Very good (or bad) reviews have a way of quickly spreading. Encouraging consumers to review your company is an easy way to expand your brand’s reach. When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, FourSquare, and TripAdvisor. These hubs are vital to your online presence, as Google collects data from their sites when building its own results ranking. Even on an individual level, having positive reviews can help push further reviews. For example, the Search Influence agency recently teamed up with GetFiveStars to reach out to patients of Houston-based orthopedic surgeon Dr. K. Mathew Warnock, generating his first 100 five-star reviews over the course of just five months. When these reviews were published on Warnock’s site, it not only lifted his organic search traffic by 23% but also snowballed to prompt more reviews on sites like Google+, Facebook, and Healthgrades, the latter being especially important to his vertical.
Reviews are also important for local businesses. As many as 82 percent of consumers say they consult them to find out more about local stores (Brightlocal, 2019). This is a slight decrease from 86 percent from the previous year. But industry experts are hesitant to attribute this to a decreasing reliance on online reviews and foresee that they will continue to be important to both local businesses and shoppers. There’s, again, a stark difference in the way the older generation consumes reviews. While more than half (52 percent) of consumers aged from 18 to 54 claim to “always” consult reviews of local businesses online, just one in ten consumers over the age of 55 do so. In fact, 29 percent of consumers over 55 say they never read online customer reviews of local stores, compared to just 17 percent for 18- to 34-year-old consumers and seven percent for 35- to 54-year-olds.
We recommend senior living and 55+ communities approach online reviews the same way they approach their marketing strategies. Every community should develop a reputation and review strategy that focuses on nurturing relationships with prospects, addressing their needs and meeting each person where they are in their individual purchase journey. Something to note, GMB has paused new reviews from appearing on local pages for the duration of the current coronavirus crisis. But that doesn’t mean you have to put the development of your community’s review strategy on hold. You can continue to work on your strategy for soliciting reviews for other sources like Facebook recommendations and Yelp. You can also continue to focus on supporting your community’s residents/homeowners and their families, as they continue to navigate these uncertain times, and provide a positive experience for those who you’re continuing to nurture.
Collect new reviews & display your existing reviews on your website or email signature. It’s as easy as copy and paste. Automatically post your favorite 5-star reviews to your Facebook and Twitter accounts. Get new review alerts automatically, allowing you to take action and respond if necessary. See how your business is performing and where you need to focus your efforts with our in depth reporting feature. Collect reviews via customized “review funnel” landing pages and widgets; Embed review collection widgets on business websites, social pages, etc. Provide a mobile-optimized customer experience through the funnel; Decide how you want to handle negative reviews. Read more info at reputation management builder online system.
As much as 10 years ago, researchers described it as content that “gives a glimpse into real data from other people, unsanitized by regular media outlets”—a definition that still holds up today. Unfortunately, UGC in the form of online reviews is not something that is easily bought. As we recently discovered, a great overall customer experience leads to priceless content from users. However, companies will still make every effort to generate this, artificially or otherwise, because people are four times more likely to buy something that’s been recommended by a friend. Here’s how online reviews work as an essential part of referral marketing when it comes to e-commerce.