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Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At SmmLite, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!
As a digital marketing trend or strategy, storytelling became increasingly beneficial and has great potential to get consumers engaged and interested quickly. Storytelling gives your brand exposure and shows consumers your products in context. Data driven narratives give products credibility while customer led narratives make stories realistic and fulfill the public’s need for authenticity. Graphics, songs, and sound effects feature in storytelling. Therefore, video narratives will become a big trend in storytelling marketing.
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