Tips on product design & development

Searching for Product design strategies ? Every successful product was popular because it solved an existing problem. If your product isn’t solving a problem, then it becomes a piece of art — and probably not one that any galleries would be interested in. The problem has to be an existing problem, it has to correspond to a need which is already felt. It is much more difficult to convince people they have a problem they didn’t know they had than it is to offer them a solution for a problem they’re already aware of. Product marketers and designers will sometimes try to frame things that aren’t really problems as problems, but unless consumers agree about what they think their problems are, it will be hard to gain any traction with them.

Customer feedback will be invaluable to you as an entrepreneur. In fact, it’s also extremely valuable to well-established businesses with well-known products for sale. At the end of the day, the idea is to satisfy a need for consumers. Their feedback – good or bad – can be extremely valuable. An entrepreneur need not give up on something if customer feedback is bad, but rather, take that negative information and apply it to help improve their existing idea or product. Nothing is impossible. Travis Lubinsky tells Forbes.com entrepreneurs must invest the time in analyzing the market before heading to work on a product. “There is nothing worse than spending your time and resources on developing a product that has no demand,” Lubinsky says. Read more info on Launching a business.

Typography — the fonts you choose and the way you use them say a lot about your brand. For example, just think about the difference between using a traditional serif font such as Times New Roman versus more modern, streamlined font such as Gotham — or even a custom font. Each makes a statement; be sure it’s the statement you’re seeking to make. Color Palette — individual colors, and color combinations, have the power to evoke different emotional experiences and reactions in your customers, which means understanding the psychology of color can be an especially valuable asset for entrepreneurs. Consider the ability of blue to instill confidence and calm, or yellow and orange to spark youthful energy and enthusiasm for example. For more specifics on choosing colors according to your industry sector and intended positioning, 99designs offers much more detail in a report here.

Start-Up tip of the day : But don’t forget offline opportunities: Step away from the computer, put away your smartphone, and find people in real life at conferences and networking events. The connection you can make with a person face-to-face is naturally stronger than one mediated between screens. And of course, don’t forget a professional business card to turn your encounter into a relationship. Source: https://www.petermanfirm.com/.