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The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design. Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention. Find extra details at intro maker. A brand is an asset. What you present to the public is a huge chunk of your business. The worth is just as much as revenue and sales. A lot is at stake; finances, creativity and time is on the line. Branding will make the difference between revenue/sales and debt/liquidation. Speaking of sales, branding will create sales and revenue for your business. You will make money based on how the branding marketing strategies work out. Customers will be tempted to test you out, and your results will determine if you make more sales.
What on earth is a brand vibe, and how do I find mine? A brand vibe is how you want your brand to make people feel. Sometimes you might hear it called a brand personality. It should be consistent across your logo and content, and clearly set out in your brand guidelines. Just like we want our law firms to feel trustworthy and respectable, we want our yoga teachers to feel calm and gentle, and our party planners to feel organized and fun. With me so far? Once you discover your brand vibe, the logo making process gets 100 times easier* (*not scientifically proven). Spend five minutes right now writing down three or four words that encompass how you want your brand to make people feel. Got them? Good, you can scroll down to the logo design tips now.
A logo represents your company. How it looks tells potential customers what kind of business you have. Make sure your logo adequately represents you and your business. For example if your business deals in financing, you’d probably want your logo to be conservative, contemporary, or even high tech. Creating a whimsical design could elicit a “fleeting feeling” and take away credibility before you’ve even had a chance to prove it. The opposite could be true if you are a cupcake shop. A whimsical, light-hearted design to show off your creativity is more likely the way to go versus a corporate, conservative logo, as the emotional state someone is in when buying a cupcake is quite different than when investing your money! When choosing an image style you should consider your company’s philosophies and your customer/client profile.
Some people can get carried away with discussions of proportion and symmetry (see the new Pepsi logo pitch), but if we strip out the crazy, there’s still some important lessons here. Consider the new Twitter logo as an example: Here circles aren’t used to convince you of some strange cosmic tale that makes no sense, they’re simply used as a guide to create a well balanced logo with consistent curves and arcs. Despite the fact that the bite seems to violate the symmetry of the Apple logo above, if we dig deeper we can see that there was still a lot of through put into proportion and symmetry here. See even more details at https://www.intromaker.net/.